For a local business owner, SEO is more than just throwing a website up, adding some keywords and then hoping that lots of people come to his store just because he has a website. There is a lot more to the process than there used to be, but it is more important now than ever before that a local business have a good internet presence.
The business owner should have a good website, but it is not so important that it alone achieve a terrific ranking. Most of the people are hanging out online at the social media sites such as Facebook, Twitter, Instagram and Pinterest. Plus the fact that over 70 percent of all the internet searches are coming from mobile devices, makes those items a priority.
The website should be a good source of information, more like an index of goods and services and where a customer can find things. The engines that are going to be driving the bulk of the traffic, however are the social media sites.
The special thing about social media, especially the Facebook monster is that you can pinpoint specific demographics of the people who you would like to have for customers. For example you can look for people by age, income, hobbies, family size, occupation and more.
Using this method allows the business owner to go after those people who are most likely to become customers. For example if you own a gun shop, you would hunt for people within a certain geographical radius who are interested in guns.
Facebook has a pay per click campaign system that allows the local business person to run the ad at his own budget, and it can be turned on and turned off at will. Of course there is always the option of finding an SEO agency near you to help perfect the campaign you want to complete
Twitter is a little different in that you will need someone to monitor it all the time, but it does create a following in a very short period of time. The same goes with Instagram and Pinterest.
The key to social media is that the people all hang out there, and most of them access the information on their mobile devices such as their smartphones, tablets and iPads.
If people find something that they like, they “share” it immediately with their friends, which can create an avalanche of interested potential customers. People are very loyal once they find something in the way of a product that they like, and they will share the information all over the place.